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Book: Franchising and Licening 5th ed.
Chapter 10 – Developing Sales and Marketing Strategies at the Target Franchisee and Target Consumer Levels
On page 220 of the text is box 10-3, which discusses the trends in Internet usage. You can see in the table at the bottom of the page that the Internet is getting quite crowded, making it difficult to stand out.
On the first page of the chapter, the authors discuss how many franchisees still advertise their franchise through trade shows and special weekly editions of the Wall Street Journal.
Consider the franchise “Jersey Mike’s” – this is a sub-sandwich restaurant that competes directly with Subway.
Offer a way that Jersey Mike’s could advertise for new franchisees and work its way through all the noise and clutter of traditional marketing ideas.
Be creative and think way outside the normal channels.
The goals of Organizational Behavior are to explain, predict, and influence employee behavior. List and explain in detail the six employee behaviors that are so important in this process.
Define the fundamental responsibilities and key characteristics of the Chief Information Officer (CIO) and Chief Technology Officer (CTO) within health care organizations. Make one (1) recommendation where they can utilize their expertise to assist w..
A point lying outside the production possibilities curve of a certain nation. (a) is not achieveable at this time for this nation, given its current resources (B) causes labor unrest (C)means this nation has developed a new technology (D) angers poli..
An organization or an entrepreneur can look for opportunities in different external areas, according to Peter Drucker. When the opportunity is due to a change by altering the types and quantities of products and services desired and customers' buying..
A company offers ID theft protection using leads obtained from client banks. Three employees work 40 hours a week on the leads, at a pay rate of $35 per hour per employee. Each employee identifies an average of 2,700 potential leads a week from a lis..
JohnniesAreBest is the maker of a certain cereal. Consumer reports has just published an article that shows that they frequently have less than 16 ounces of cereal in a box. Calculate the Process Capability Index. What is the probability of Johnnies ..
You have been assigned to the project office as an assistant project engineer. You are to report to the chief project engineer who reports formally to the project manager and informally to the vice president of engineering.
What is the role of technology in corporate performance. Are there any significant differences when statements are calculated in constant versus reported dollars.
write an 800- to 1200-word memo that details prevention and countermeasure options for the following issues which may
What is the restaurant capacity and what is the capacity id Restaurant bar space = 16 people and DIning tables = 4
State what you believe is the distinctive competence and core competence of your selected company. Give an example of how the values and mission statement help to shape planning. Also give some internal and external factors that may influence the ..
Many towns and small cities have Web sites that they use to interact with their citizens. Describe three departments that should be included on the home page of a small town’s Web site and describe the citizen interactions that should be facilitated ..
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