Developing retail packaging for a new product

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Reference no: EM134028873

Assignment:

Assume you are given the task of developing retail packaging for a new product. The product and package will be produced in a small town in China and then shipped and sold in the United States.

The product will be small runs at first and the package will be a folding carton with a three color print. What print methods might you consider for the first smaller runs? Would you change to a different method if the product does well and goes into larger production runs? Justify your reasoning and considerations.

Reference no: EM134028873

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