Reference no: EM132495555 , Length: word count:2000
MGMT20132 - Innovation and Sustainable Business Development Assignment - Central Queensland University, Australia
Assessment Overview - This assessment must be completed by students individually. The assessment is designed for students to develop innovation insight and practices aimed at developing a novel value proposition for an existing business or organisation and aligned with the strategic trajectory of the business or organisation. The assessment is also designed for students to reflect on their own innovation capabilities and practices. The assessment involves writing a 2000-word report for a novel value proposition within an existing business or organisation.
Assessment Guidance - Further assessment guidance will be provided here. As we progress in the unit, the unit coordinator will add advice here in response to student questions and discussions. You are encouraged to ask questions and contribute to discussions in class and to create posts on the website discussion forum. Feel free to discuss your assessment ideas in the unit discussion forum, before you complete and submit the assessment.
Assessment Task - You are required to write a 2000-word report for a novel value proposition within an existing business or organisation. You must use appropriate headings to structure the body of the report.
Your report must demonstrate:
1. Logical and persuasive articulation of: the problem to be solved; problem insight; a portfolio of generated solution concepts; solution selection analysis; novel value proposition; targeted customers; competitive advantage and strategic fit (this includes elements 1 to 4 in the disciplined entrepreneurship canvas by Aulet (2017, p. xviii) and all elements in the value proposition canvas by Osterwalder, Pigneur, Bernarda, and Smith (2014, pp. 8-9)).
2. Logical and persuasive assessment of critical assumptions and uncertainties related to: customer desirability; technical feasibility; and financial viability.
3. Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations.
Minimum five (5) tools and techniques must be applied from the provided list of tools and techniques.
4. Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. Minimum five (5) tools and techniques must be applied from the provided list of tools and techniques.
5. Candid and critical self-reflection about assessment 1 tasks including: a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with suggestions for self-improvement.
6. Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion.
7. Critical review skills and integration of relevant academic and professional literature. A minimum of ten (10) academic and professional references must be used.
8. Appropriate in-text referencing and reference list. Adherence to CQUniversity APA reference style.
9. Clarity of expression, grammar and spelling. Appropriate report format with good use of bullet points, illustrations and figures. Within ±10% of the word limit for report, excluding references and appendices: 2000 words.
Select a business or organisation impacted by the advances of a technology and/or sustainability trend which drives industry innovation.
Select a technology and/or sustainability trend driving industry innovation to inspire development of a novel value proposition.
Attachment:- Business Development Assignment Files.rar