Developing market-oriented strategies

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Segmenting and combining are two alternate approaches to developing market-oriented strategies. Which of the following statements concerning these approaches is true?

a. Combiners treat each submarket as a separate target market.

b. Segmenters try to develop a marketing mix that will have general appeal to several market segments.

c. A combiner looks at various submarkets for similarities rather than differences.

d. A segmenter assumes that the whole market consists of a fairly homogeneous group of customers.

e. Both segmenters and combiners try to satisfy few people very well rather than many people fairly well.

Reference no: EM13904390

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