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Assignment:
Please answer each question in 2 or more paragraphs
1. You work in the marketing section of an organisation selling photocopiers and printers. A company specialising in paper products has approached your organisation with a proposal that you add copy paper to your product portfolio. This could increase your market penetration and maybe even open up new markets.
What risks must be identified and addressed and what information will you need in order to evaluate the potential marketing opportunity?
2. What steps would the marketing team take to start developing appropriate marketing strategies?
3. If you identify resource or capability gaps with regard to the marketing function in your organisation, what can be done?
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