Developing an international marketing strategy

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Reference no: EM133957632

Question

What are the factors that has helped IKEA to build a successful global brand? Categorise IKEA approach to developing an international marketing strategy in terms of standardisation and adaptation? Why doesn't IKEA use franchising like McDonald's and Benetton as it's method of entering new markets?

Reference no: EM133957632

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Developing an international marketing strategy : What are the factors that has helped IKEA to build a successful global brand? Categorise IKEA approach to developing an international marketing strategy

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