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Developing an integrated approach to marketing a product, service, or idea ensures that the 4 Ps are compatible (productl, production, place and promotion). There are some products whose value or utility are challenging to define and must be remarketed to existing or new target audiences. How would you market the common pencil, not the mechanical pencil, but a common ordinary pencil? Make sure you include a discussion on each of the 4 Ps. What kind of marketing tactic would you use to get consumers to purchase it and why? What would be your marketing segment and why?
ABC company hired Andrew as its research director. The terms of the employment contract is five years. As ABC knows at the moment of signing, Andrew is terminally ill when the contract is created, and is not expected to live more than nine months. Mu..
A final assembly plant for Dictatape, a popular dictation company, produces the DT, a hand-held dictation unit. There are 400 minutes available in the final assembly plant for the DT, and the average demand is 80 units per day. Draw a precedence diag..
What do you think are the three most important conditions or factors that would lead a manager to depart from the basic functional bereaucracy model in the design/redesign of a whole organization or part of an organization?
Linear Regression is a useful method if you want to be able to predict one variable based on knowledge of another. Discuss other prediction methods that might be useful.
The hematology lab manager has been receiving complaints that the turnaround time for blood tests is too long. Data from the past month show that the arrival rate of blood samples to one technician in the lab is five per hour and the service rate is ..
Discuss which quality systems the organization employs today. Discuss the organization's readiness to incorporate in the selected project.
Let’s assume you have been offered a job by Jekyll Corporation, a company in the consumer products industry. The job is in your chosen career path. Jekyll Corporation has offered you a position that would begin 2 weeks after you graduate. What start..
Forecasting obviously has impacts on the entire supply chain. As supply chains become more "Lean," discuss the effects of the bullwhip concept on lean supply chains.
What is the minimum number of workstations that will ensure an output rate of 43 units per day? (Assume that all of the individual task times are smaller than the obtained cycle time.)
This activity will allow you to identify how marketers go to great lengths to differentiate and stress form and not function, even in low-end product categories. The form versus function discussion applies in many areas, including marketing. Consider..
A machine shop needs to schedule jobs to be processed. Sequence the jobs using the following rules: FCFS, SPT, and EDD. (Assume the list is by order of arrival.) For each rule, determine the average job flow time, the average tardiness, and the..
You work for an event planning company and you are planning an event introducing local meeting planners to free and easy-to-use technology to incorporate into their meetings.
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