Developing a promotion mix is contingent

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Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes.

Which of the four promotional methods-advertising, personal selling, public relations, or sales promotion-would you emphasize if you were developing the promotion mix for the following products? Explain your answers.

a. Washing machine

b. Cereal

c. Halloween candy

d. Compact disc

Reference no: EM13873531

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