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Developing a premium brand or label for product

Assignment Help Marketing Management
Reference no: EM131701780 , Length: word count:1500

Assessment: Report - Concept Store SACHI

Assessment Overview: Using Primary and Secondary research, apply learning outcomes to develop and establish a Concept Premium/Luxury label/ FASHION brand in Perth.

My chosen is to develop and establish a women clothing brand name SACHI in Perth - selling only white design clothing (online clothing store) BUT will have a pop-up store in ENEX 100 ( in Perth city) to promote for the brand!

1. Assessment Instructions: Prepare a report together with journal entries that will lay the foundations towards developing a Premium Brand/Label for your product/service of choice.

Report Details: Ideally the report should cover the following areas and act as your draft-marketing plan for your label/brand:

  • An overview of your product and or service (include Product and Price Strategy in this aspect)
  • Present personal observations of information gathered during the Urban Walk About activity
  • The markets and consumer behavior that will be targeted (include how they will be able to access your product/service i.e. Placement Strategy)
  • The Promotion Mix that will be used
  • The objective of your overall Marketing Strategy including your intended positioning and or differentiation strategy

2. Assessable Criteria - You will be assessed on the following requirements:

Report

  • Accurate identification of Pricing and Product Strategy that reflects the tenets of a luxury/premium brand
  • Demonstrating clear understanding of consumer behavior and market targeting - displayed in theoretical underpinnings identified in the report
  • Presentation of Primary research aimed at identifying the current climate and practice of luxury brands in a local context
  • Justification of Promotion Mix, Positioning and Differentiation strategy that will contribute to building brand equity in the current luxury/premium environment

My chosen is to develop and establish a women clothing brand name SACHI in Perth - selling only white design clothing (online clothing store) will opening soon on 6th November 2017, to PR for the brand we will have a pop-up store in ENEX 100 ( in Perth city) to promote and sell the product for 1 weeks in ENEX 100.

  • Give a short paragraph about the event in ENEX 100!

Attached is the first collection of SACHI (as pictures). Please have a look at the collection and make-up a story about the brand for introduction as well as to do the body part of this report!

1. Introduction:

2. Body parts:

BODY PART OF THE REPORT: Please read every point and answer all that requires bellow!!!

  • An overview of your product and or service, Accurate identification of Pricing and Product Strategy that reflects on SACHI (include Product and Price Strategy (range from $60 to $120)) please mention it's an online store, base in Perth and ship worldwide!
  • Location for pop-up store: Give a reason why chose ENEX 100 for pop-up store and not other place in Perth City !!! (because ENEX 100 have high traffic of people pass by/ go through the shopping mall every second of the day etc.)
  • The markets and consumer behavior that will be targeted. Demonstrating clear understanding of consumer behavior and market targeting - displayed in theoretical underpinnings identified in the report (include how they will be able to access your product/service i.e. Placement Strategy) age from 16 to 30, office ladies etc.
  • Presentation of Primary research aimed at identifying the current climate and practice of luxury brands in a local context (research about Perth luxury clothing brand in general)
  • The Promotion Mix that will be used (do some research about Promotion Mix and base on that !!! choose one that suit this brand!!!)
  • The objective of your overall Marketing Strategy including your intended Positioning and Differentiation strategy that will contribute to building brand equity in the current luxury/premium environment (do some research about similar brand and base on that do this brand, make it reliable and true in real life)

3. Conclusion:

4. References:

Attachment:- Assignment File.rar

Reference no: EM131701780

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Reviews

len1701780

11/1/2017 8:23:14 AM

Australian student, 1500 words, please note that the words count is not including REFERENCES LIST. Inside the file already have a construction as well as the report format to follow! Please read carefully and follow that brief!

len1701780

11/1/2017 8:23:08 AM

Using Primary and Secondary research, apply learning outcomes to develop and establish a Concept Premium/Luxury label/ FASHION brand in Perth. My chosen is to develop and establish a women clothing brand name SACHI in Perth – selling only white design clothing (online clothing store) will opening soon on 6th, to PR for the brand we will have a pop-up store in ENEX 100 ( in Perth city) to promote and sell the product for 1 weeks in ENEX 100.

len1701780

11/1/2017 8:23:03 AM

Submission Requirements: Report -Submission should be no more than 1500 words (+/- 10%, not including bibliography/appendices). This assessment may be uploaded to Turnitin for an originality report. Any submissions that have more than 15% similarity will need to be redone. Submissions must comply with all PWA referencing and academic integrity policies.

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