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Developing a marketing strategy

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Reference no: EM13818862

Write a 1,400- to 1,750 word paper in which you analyze the following: 

 

  • Explain how learning and memory theories apply to developing a marketing strategy. 
  • Determine the motivation process and techniques used to influence consumers of the product or service. 
  • Describe consumer involvement and how that might help or hinder use of the product or service. 
  • Identify consumer values and determine if they are congruent with organizational values. 
  • Discuss the implications of your conclusion.

Reference no: EM13818862

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