Developing a full-blown business plan

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Reference no: EM133463840 , Length: 15 Pages

Assignment:

ToolsCorp Corporation is a fictitious company that does not exist anywhere. For the purpose of this course, it is located in Tennessee. As members of the senior management team of ToolsCorp Corporation, your group has been asked to prepare a neat and organized report for the Strategic Officers Steering Committee (SOS-C). The purpose of this paper is to obtain permission from them to go forward with the next step (i.e., developing a full-blown business plan) for ToolsCorp's strategic initiative to break into the global marketplace.

Paper should discuss the following (at a minimum 15 pages):

  • A complete SWOT analysis (including at least 5 factors from each category and full explanations of why each factor is important and why it was placed in the category) of the environment that exists within ToolsCorp and the environment that ToolsCorp is proposing
  • An outline of the business plan to be developed for ToolsCorp's strategic initiative
  • A full mission statement that contains the 9 components and presented in a well-written paragraph
  • Key operating principles as you will apply them
  • A preliminary market analysis of the market(s) into which ToolsCorp expands
  • The 1-year, 5-year, and 10-year strategic objectives of the strategic initiatives presented as 1 strategic proposal for each time frame (3 strategic proposals in all), complete with implementation plans, potential ramifications, and feedback mechanisms
  • The additional material that your group considers necessary to support the case for going forward with ToolsCorp's global strategic initiative (this is not optional, but you must input additional material).

Background Information

ToolsCorp Corporation builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers that place sales papers inserted in every Wednesday and Sunday paper. Although ToolsCorp has a thriving business in the United States and Canada, it is trying to break into the global marketplace.

Reference no: EM133463840

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