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Developed a marketing mix-product

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Marketing. Response of 300 words. Name two specific examples of companies that developed a marketing mix/product that appeals to senior citizens. What are ways that these companies conduct research? What are some trends in the senior citizens' market that demographers say are important to business? How do they translate to buying patterns? Please use the following textbook chapters 5 and 6 as a reference. Perreault, W.D., Cannon, J.P., & McCarthy, E.J. (2014). Basic Marketing: A Marketing Strategy Planning Approach (19th ed.). New York: McGraw-Hill/Irwin. Use other sources as needed and also cite in text please.

Reference no: EM131438614

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