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Complete the following for your marketing plan:
Submit a 4-5-page paper written in APA format. Search the South University online library for peer reviewed articles to justify your marketing plan. Include a minimum of three peer reviewed articles for your paper.
Additionally, you have been asked to prepare a presentation to present your marketing plan to the executive leadership team. Prepare a 10-15-slide PowerPoint presentation to present your plan to the executive staff for approval. Use the notes section to represent the highlights of your presentation. In your PowerPoint, be sure to cover the following:
Define and explain each of the following tools/concepts below. The strategic planning process , S.W.O.T andMarket Segmenting
A brief discussion of the Integrated Marketing Communication issues which impact on competitiveness. These issues should be discussed from an implementation point of view. Because this is a short assignment, be careful to use your word limit wisel..
The relationship between jurisdiction and venue of state and federal courts
Explore the website and describe the competitive advantage that this business is based on. How has Freitag developed a brand that appeals to a global market? Would you buy these products?
Assume that you are an inventor who has just created a new product.- Will a patent protect your invention in a domestic market?
What is Volkswagen doing to change consumers' beliefs and evaluations of its cars or encourage them to add new beliefs about its cars
Create a complete Marketing Plan for The Waters Bottling Company, Preface: You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH
Should Dannon start to proactively communicate to consumers about its CSR initiatives, and if so, what benefits and risks would Dannon face? What would be the implications for Dannon's current CSR initiatives?
Explain Marketing Mix and Media Strategy and Explain why these elements are relevant and what their roles are in the overall success of the campaign
Explain Etiquette and Image Consulting Venture and Describe your product or service in detail from the customer's perspective
to assess your ability to research communication technologies and determine how they affect public relations
Explainn Important information about Product liability and Are there some who are bypassing or shirking their responsibilities as retailers or service providers in interstate commerce
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