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Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan.
1. Create your NAB company name and explain its significance.
2. Develop your company's Mission Statement and provide a rationale for its components.
Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development.
Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences. Note: You will need to recreate the template. You may attach your completed template to your response as an attachment.
3. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
4. Provide constructive feedback to at least one (1) classmate's post. Assess the credibility of the student's rationales.
Select a product or service in which you have familiarity. Then, determine how the size and composition of the marketing program might require adjustment to gain a presence on Facebook
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The following is an excerpt from the transcript of the first undergraduate focus group. This group included 14 students with to following makeup: 50% male and 50% female; 93% work part-time or more, and 7% do not work; and 29% management major..
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