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You are a member of an advertising team assembled to develop a promotional campaign for a new digital camera.
Develop three headlines for this campaign, each based on one of the levels in Maslow's need hierarchy.
Visit the company's website (www.coca-cola.com) and identify and describe the different product lines that it markets. How would you describe its product line breadth
Identify and discuss theoretical and practical implications of your conceptual model. Develop a conceptual model diagram with a series of related conceptual propositions which explains resolution to your conceptual question.
Explain why you agree or disagree with the contention that the APIC-type model is useful as a framework for PR generally and crisis management in particular.
Explain E-Commerce Communications and describe three of the general online approaches that companies might follow to communicate with their users
Explain a few starting ideas to write about United Airline Marketing and Customer Value
Content and Subject: Case Principles and concepts reviewed. Does meet or exceed page or word length requirement. Structure: Good structure and organization
Explain the techniques of reducing project duration, and determine if any is applicable to your project. If so, expand on the technique to be used. If not, explain as to why no technique is applicable.
Write a 700- to 1,050-word paper that identifies each link in the supply chain and the purpose and value in each. advertises to drive consumers into the store
Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
Estimate consumer price sensitivity for an established consumer packages good and what are the tradeoffs involved?
What happened to cause this business or product to fail? This assignment is meant to get you thinking outside the box, and to have fun and be creative. There is no right or wrong answer. Building a better mousetrap won't guarantee success, and thi..
What audience(s) would you try to reach? What would your message(s) be? What steps would you take to get that message out? What specific tools and tactics would you use? What would you NOT do? How would evaluate the effectiveness of your messages?
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