User Account

All Pages

Develop the second part of your marketing analysis

Assignment Help Marketing Management
Reference no: EM133294066

Red Bull must find a way to maintain its leadership in the energy drink category. Looking for ways to grow sales, Red Bull's marketing manager has tasked you with preparing a plan for introducing a new product line of energy drinks with a coffee flavor.

Now Red Bull needs your help deciding how they will distribute these new coffee-flavored products, which distribution channels they will use, and which approaches and strategies they will apply in order to both reach their customers at the places where they purchase energy drinks and make a profit.

Develop the second part of your marketing analysis and focus on the next of the 4 Ps-the place actions of Red Bull.

The place strategy of the marketing mix is all about finding the best way to distribute and retail products and services. Not only does place strategy focus on retail locations, but place strategy also focuses on the journey of a product from manufacturer to consumer, which includes transportation, storage, and shipping. Place strategy must also integrate with other Ps of the marketing like product, price, and promotion.

Discuss a place analysis in which you do the following:

  • Accurately identify all areas where Red Bull Energy drinks are currently sold and any new area where the new coffee-flavored energy drinks could be sold.
  • Accurately analyze Red Bull's current distribution channels.
    • How are they getting their product to market?
    • Which distribution strategies are being used to effectively create a competitive advantage?
  • Provide an analysis of the place strategy and its effect on business success.
    • Describe how the distribution decisions affect the other Ps in the marketing mix in regard to their new coffee-flavored energy drinks.
    • What recommendations can you make to Red Bull in terms of distribution decisions that may improve business success?
  • Analyze the Red Bull place strategy's impact on the profitability of the company.
    • Describe the effect of the place strategy on the overall success of the company.

Reference no: EM133294066

Questions Cloud

How will success be measured : How will success be measured? Awareness, change in perception, new customers, sales, market share, trial, repeat purchases, web traffic, downloads, etc
Briefly explain to your boss how you would use : Briefly explain to your boss how you would use the 4E Framework to engage with your intended audience or prospective customer
Explain how such an agency is likely to add value : Recommend a process for searching for and selecting the most appropriate agency. Within your answer you are also required to explain how such an agency
Describe the differences make for both customer and employee : Contrast the two architectural styles of your choice between two businesses. Describe the differences make for both the customer and employee.
Develop the second part of your marketing analysis : Develop the second part of your marketing analysis and focus on the next of the 4 Ps-the place actions of Red Bull
Review the overview for the foss plants : Review the Overview for the Foss Plants and Animals Module including the focus questions and core ideas.
Analyze the new product line : BUS 3030 Capella University Analyze the new product line and Red Bull's primary target market for its new coffee energy drinks. What are the niche characteristi
Discuss about performance management : Using what you have learnedc what would you say in this situation as the manager?
What would be a good background of inclusivity : What would be a good background of inclusivity and diversity as it pertains to marketing communications and What would be reasons why companies should

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd