Develop the outline of advertising campaign

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Reference no: EM132192088

Develop the outline of an advertising campaign for a new line of cereals to include TV commercials and point-of-purchase displays that make use of classical-conditioning ideas (Please be specific). Make sure you identify the conditioned stimulus (CS), unconditioned stimulus (UCS), conditioned response (CR), and unconditioned response (UCR). Discuss why you chose to associate the cereals with that UCS.

Reference no: EM132192088

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