Reference no: EM133942342 , Length: Word Count:2500
International Entrepreneurship
Assessment: Case Study Analysis
Title: Entrepreneurship Strategy in an International Context: A Case Study Analysis
Analyse the entrepreneurial ecosystem of one country and develop a strategy to launch an international business venture from that country. This task will require you to apply concepts from entrepreneurial ecosystems theory, international corporate entrepreneurship, institutional theory, dynamic capabilities, and knowledge recontextualization.
Instructions:
Choose a country to be the base of your entrepreneurial venture. Analyse its entrepreneurial ecosystem, identifying the challenges and opportunities for international entrepreneurs in this county (focusing on one industry or sector).
Develop a business concept for the chosen industry/sector, outlining the key elements of the business model. Explain what international experience a founding entrepreneur could leverage to address a specific market need or problem in the respective markets.
Propose a strategy for the venture's internationalization within the first three years of operation. Include: a) At least two target markets for expansion; b) Rationale for market selection and entry modes; c) Timeline for internationalization.
Examine how a founding entrepreneur might navigate the institutional environment in both the home country and target international markets.
You will be evaluated on:
Depth and quality of ecosystem analysis
Creativity and feasibility of the venture concept
Comprehensiveness and logic of the internationalization strategy
Analysis of institutional factors and knowledge recontextualization
Integration of course concepts, in particular from lectures 7-10: you will be assessed on application of relevant theories from the lectures, however you do not need to apply all of the theories.
Please see Rubric for comprehensive marking criteria
Referencing in your case study:
You should support your analysis and discussions with using credible and diverse references from academic and industry literature. Demonstrating reading that goes beyond what you are introduced to in lectures and on Canvas will help you achieve higher marks. You should refer to different sources of relevant literatures and include citations within the text using the Harvard system of referencing, as well as a full reference list at the end. Get world-class assignment help from subject experts.
Structure
Title: " Entrepreneurship Strategy in an International Context: A Case Study Analysis"
Analyse the entrepreneurial ecosystem of one country and develop a strategy to launch an international business venture from that country. This task will require you to apply concepts from entrepreneurial ecosystems theory, international corporate entrepreneurship, institutional theory, dynamic capabilities, and knowledge recontextualization.
Instructions:
Choose a country to be the base of your entrepreneurial venture.
Analyse its entrepreneurial ecosystem, identifying the challenges and opportunities for international entrepreneurs in this county (focusing on one industry or sector).
Advice: this assignment is about how international experience can benefit how you identify and exploit entrepreneurial opportunities. Entrepreneurial Ecosystems can be considered systems for the allocation of different kinds of resources. All ecosystems are different. What are the resources that will help you establish your company in its home location? What useful resources are available in your target markets relevant to your industry? Remember, lack of resources can lead to opportunity if you know how to address this (you can explain this process in parts 2 and 4).
Develop a business concept for the chosen industry/sector, outlining the key elements of the business model.
Explain what international experience a founding entrepreneur could leverage to address a specific market need or problem in the respective markets.
Advice: briefly identify the business and explain how it makes money (you can name it if you want). Align the entrepreneur with the chosen markets - what is opportunity in your chosen market, what knowledge and experience would help an international venture seeking to enter the market to address this need? It might help to take the perspective of the entrepreneur - you could describe a personal profile of this person if you like. Get world-class assignment help from subject experts.
Propose a strategy for the venture's internationalization within the first three years of operation. Include:
a) At least two target markets for expansion;
b) Rationale for market selection and entry modes;
c) Timeline for internationalization.
Advice: You will need to explain why you chose the two markets for entry. This is about seeing a opportunity in each that you are able to exploit and explaining how you will go about doing that. How will you launch your business in your target market - who will you need on the ground to assist you, and what will the nature of your relationship be? Your timeline should reflect the different stages you will have to go through in your internationalisation.
Examine how a founding entrepreneur might navigate the institutional environment in both the home country and target international markets.
Advice: how will you (or the founding entrepreneur) secure the necessary resources from the ecosystem? Which formal institutions will you need to build a relationship with, and what resources can they provide? What are the different cultural elements of the target markets that you will need to be aware of? What are the written rules, and what are the unwritten rules and expectations? How will you identify these and how will your deal with them?