User Account

All Pages

Develop outline for your selected business

Assignment Help Marketing Management
Reference no: EM133876643

Homework: Marketing

In this course, you will develop a strategic marketing plan for a selected business that you will use throughout this course. To do so, the homework and summative assessment in this course build on each other, and you will develop your strategic marketing plan in sections. Do not integrate previously used content from other courses or assessments outside of this course.

Review the Strategic Marketing Plan Template to get an understanding of the type of information you will need throughout this course.

Select 1 well-known business you would like to research and use as the basis for developing a marketing campaign. Refer to the following resources, as needed, for assistance selecting a business and locating information about it:

1) Marketing professional organizations, such as 4 A's website or American Marketing Association website

2) Get Started with Marketing Research page on the University Library website

3) Business databases on the University Library

Consider the following during your business selection process:

1) The business you select will be used throughout the weekly homeworks and summative assessments in this course.

2) It will be to your benefit to select a business whose information is easily accessible. While you will base your plan on the actual business, there may be parts of this homework that will require you to use your knowledge and resources to make an informed plan.

Develop a 350 to 700 words outline for your selected business in which you include the following information that you will use to complete portions of your summative assessment:

1) Mission statement
2) Vision statement
3) Product line description
4) Business information, such as the size of the business
5) Current target markets
6) Current marketing tactics

Reference no: EM133876643

Questions Cloud

How has china''s approach to globalizing the internet : How has China's approach to globalizing the internet, particularly through initiatives such as cyber sovereignty and the Belt and Road Initiative?
Identify, define and apply ethical principles and theories : Identify and discuss a specific social problem in the case study. Identify one ethical dilemma and the stakeholders involved.
Does an ethical obligation exist to provide the surgery : Does an ethical obligation exist to provide this surgery to an inmate? Is the inmate's sentence a consideration?
Protection for something created by an employee : What factors will a court consider if there's no employment contract spelling out whether an employee's work makes the employer eligible for a copyright
Develop outline for your selected business : Develop outline for your selected business in which you include the information that you will use to complete portions of your summative assessment.
Discuss his disengagement : Discuss his disengagement. Give specific examples. Talk about some solutions. Give specific examples - This is a 3-part discussion question
What plan of action would you take : The supply center has had to delay delivery in August with teacher materials. How would you address this issue. What plan of action would you take.
Evaluated for seasonal allergies : A 24-year old patient is evaluated for seasonal allergies by his provider. Phenylephrine (Neo-Synephrine) nasal spray is recommended
Challenges and opportunities presented by virtual teamwork : How can managers effectively build high-performing teams while simultaneously addressing individual motivational needs

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd