Connection with audience to generate a positive response to proposed IMC campaign (individual) Did not present No or very little audience connection Some audience connection. Low level interest incited in your proposed campaign Good audience connection with some interest displayed in your proposed campaign High level connection of the audience who displayed positive cues in relation to your proposed campaign Exemplary audience connection who displayed exceptionally positive cues in relation to your proposed campaign 4

Verbal and non-verbal presentation style (individual) including level of reliance on written prompts (notes and/or slides) Did not present Difficult to understand and/or predominantly negative non- verbal cues Some parts difficult to understand and/or some negative non- verbal cues or reliance on written prompts. Good clarity and articulation. Infrequent reliance on written prompts. Neutral non- verbal cues. High level clarity and articulation. Positive non-verbal cues. Occasional reliance on written prompts. Exceptional clarity and articulation. High level non-verbal cues. No or very subtle reliance on written prompts. 3

Visual aids of presentation including demonstration of the four creative productions in the relevant format (mock ups/storyboards etc) (pair mark) No visual aids Poor visual aids and/or no communication of IMC productions (mock ups/storyboards etc) Very basic visual aids and/or lacked clarity and/or incorrect format of - or less than four - IMC productions (mock ups/storyboards etc) Good visual aids and communication of all four IMC productions (mock ups/storyboards etc) and/or predominantly in correct format High level engaging visual aids and communication of all creative IMC productions (mock ups/storyboards etc) in correct format Exceptionally engaging visual aids and communication of exemplary IMC productions (mock ups/storyboards etc) in correct format 4

ORAL PRESENTATION Not provided 0-24% Fail 25-49% Pass 50-59% Credit 60-69% Distinction 70-79% High Distinction 80-100% /15 Choice of appropriate weighting of material for a pitch, with the objective of generating a positive response to your proposed IMC campaign (pair mark) Did not present Little or no relevance to a 'pitch' situation Some relevance to a 'pitch' situation and/or mainly concentrated on written assignment criteria Good relevance to a 'pitch' situation in majority of the presentation High level of relevance to a 'pitch' situation with concentration on generating a positive response to the proposed campaign Exceptional relevance to a 'pitch' situation with evidence of considerable effort to generate a positive response to the proposed campaign 3

Peer Review Criteria: 5% Marks 5% Choice of appropriate ‘pitch’ material 1 Visual aids of presentation 1.5 Verbal and non-verbal presentation style 1 Connection with audience: level of interest generated in IMC campaign 1.5 Total /5

Presentation: 15% - Oral presentation will be assessed on the following: Criteria Marks 15% Choice of appropriate weighting of material for a pitch, with the objective of generating a positive response to your proposed IMC campaign (pair mark) 3 Visual aids of presentation including demonstration of the four creative productions in the relevant format (mock ups/storyboards etc) (pair mark) 4 Verbal and non-verbal presentation style (individual) including level of reliance on written prompts (notes and/or slides) 3 Connection with audience to generate a positive response to proposed IMC campaign (individual) 4 Appropriate timing: adherence to 5 minute presentation time per student (individual) 1

Determination of an appropriate creative strategy consistent with IMC theory 2 Production of IMC campaign (minimum four elements or three elements including two media classes) in designated formats. 5 Development of IMC schedule in correct format, consistent with theory and designated budget 5 Scholarly pursuit: reference to at least two academic journals. Presentation of the report in business format including proper Harvard referencing. 2 Detail each group member’s contribution to the assessment 1

Written Report: 20% - Written Assignment will be assessed on the following: Criteria Marks 20% Construction of business overview and identification of targeted audience 1 Development of IMC objectives and budget in accordance with the theory of the unit 2 Selection of at least four IMC elements (or 3 plus 2 media classes excluding TVCs): Outlining of the rationale supporting your selection with respect to recent IMC trends 2

PEER REVIEW CRITERIA: Each group should review all other presentations. The presentations should be ethically and honestly graded in accordance with the criteria circulated by the Lecturer. Any review that is unreasonable and/or +/- two grades of the peer average will be disregarded. Ensure that you review at least 80% of presentations. Any group which does not submit at least 80% of possible peer reviews will have their peer review mark disallowed.

Your REPORT should be in proper format and will be assessed on the following criteria: • Quality of analysis applying the theoretical concepts of the course. • Creativity and innovation demonstrated in presenting information. • Professional format with consistent fonts, proper sequence of paragraphs, correct referencing, spelling and grammar.

Content should display logic and cite examples and theories. You must include: • Research using at least 2 academic journal articles • Carefully select appropriate theories and concepts • Construct an in-depth and analytical discussion • Use evidence and examples to support your work • Write in a clear and logical manner. • Cite all references using the Harvard referencing system • Prepare and format a reference list.

Written Assessment due by 11pm on Friday of Assessment – 4 Written and Oral Assignment with peer review 40% Week 6 Oral presentations in Tutorials 6.1 and 6.2 (plus additional class Friday Week 6 numbers permitting) Report is to be uploaded: • By 11pm on the Friday of Week 6 • A signed cover sheet should be attached to the assignment • If you experience difficulties uploading the assignment, to avoid a late penalty a screen print of the error message and your assignment should be emailed to Janne Palthe by 11pm of date of submission. Your assignment will still require uploading into Moodle for marking.