Reference no: EM133545794

Company: Viventium

Questions:

1. Headline: Develop three (3) headline variations for testing and optimization.
2. Offer Summary (Copy): Develop three (3) offer variations for testing and optimization. An offer summary conveys the offer benefits, restates and reinforces the UVP.
3. Images and/or Video: Describe (or paste) three (3) different image variations for testing and optimization. Image elements are designed to capture what the audience needs, wants, thinks and feels at a glance.
4. Call to Action: Provide three (3) variations of a call to action for testing and optimization.
5. Statement of Trust: Provide three (3) variations of a statement of trust. This is the statement that tells visitors why they should trust you to do what you say, protect their privacy, information, etc.
6. Landing Page Testing and Optimization Plan: Outline the testing and optimization process* you plan to deploy for the variations of elements on your primary landing page. Include a specific test type as well as the metrics used to evaluate the results of the test. *Surveys and an A/B test are not options.
7. Main Funnel Navigation: Generate a funnel navigation diagram of the main conversion types for your site. Then, describe the value and necessity of each step from the perspective of your business objectives and the customers' objectives. What is the action needed for customers to make it to the next step in the funnel? Provide three (3) call to action variations within each step of the funnel, in which to test and optimize