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Assignment:
Students will use a tourism business and develop Digital Marketing Strategies Digital Presentation for the next one year for their chosen business. Your digital Presentation should include Digital Marketing Strategies such as Target Market Strategy; Position Strategy; Social Media Strategy and Digital marketing Mix (7P's).
Presentation Format
Introduction (purpose of presentation & business/industry background)
Digital Marketing Plan (mention the names of all strategies)
Revenue Model Strategy
Target Market Strategy
Positioning strategy
Social Media Strategy
Digital marketing Mix (7P's)
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