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Develop differentiated marketing mixes

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Reference no: EM131499883

Develop differentiated marketing mixes (4Ps) for each target market (SPORTS & STUDENT)This must include marketing objectives and control sections for each mix. All recommendations must be fully justified

Key areas:

  • Need to see clearly 2 new target of customers and 2 marketing mix(4Ps) for each new target market
  • Marketing plan must cater for 3 years
  • Brand position comparison against competition
  • Clearly stated of marketing objective and promotion objective
  • Gantt chart showing promotion executions of mediums recommendend need to be available for each new segment
  • Key promotional communications stated clearly for each target market
  • Suggested control and performance measurement to track strategies
  • 3 years financial projection

Reference no: EM131499883

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