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(A) Develop a detailed sales promotion for the following three companies:
Warner-Lambert introducing its new anti-itch cream Benadryl. Prospects are those most likely to become victims of poison ivy, mosquito bites, and heat rash.
Visa USA wants customers to use its card more often, especially with/on the coming up Christmas holiday season.
Philip Morris Co., with brands such as Marlboro, has about a 50 percent share of the U.S. cigarette market, would like to promote its “Quit Smoking” program to the public. (9 pts for (i) –(iii))
(B) Machaca-filled burritos have long been a favorite dish at Mexican restaurants in southern Arizona. Maria Gutierrez decided to market this traditional treat regionally under the brand name Mama G’s. She sells a package of dehydrated machaca meat with a stack of flour tortillas and some envelopes of her famous red salsa. You are Maria’s best friend and expert in advertising. Help Maria to develop a comprehensive advertising campaign/program – including all decisions she needs to make - for Mama G’s. (don’t forget – she is your best friend – you better explain it well for her).
Suppose that a sellers single customer periodically orders its EOQ of 200 units. suppose further that the annual demand 250,000 units, the sellers setup cost is $500 per order, and the sellers annual holding cost per unit is $25.00. What is the selle..
The shared value creation framework provides help in making connections between economic needs and social needs in a way that transforms into a business opportunity. Taking the role of consultant to Nike Inc., discuss how Nike might move beyond selli..
If the floor mats were getting in the way of the brake pedal or pressing on the accelerator, would toyota have liability? Evaluate the ethics of Toyota in holding off on the recalls. What if drivers made a mistake, or were just confused, and stepped ..
delivering on a value proposition demands constant improvement and innovation as competition changes over time along
Identify at least one organization that faced these barriers, describe the approach used to address these barriers, and explain whether it was successful or unsuccessful.
How many bags per run are optimal and what would the average inventory be for this lot size?
Oil Co. must determine whether or not to drill for oil in the South China Sea. It costs $200,000 to drill; and if the oil is found the net value is estimated to be $900,000. At present, Oil Co. believes there is a 40% chance that the field contains o..
Using a cash-flow analysis determine in which currency BOC should borrow. Would your answer change if BOC could issue SFr commercial paper supported by the revolving credit at 3.5%?
Risa has to work long hours and sometimes weekends, losing out on family time. Risa doesn't find her long hours overly stressful, but rather she sees it as her contribution to maintaining her family's equilibrium and well being, and bettering her ..
What do you mean by horizontal and vertical analysis of financial statements? Discuss the categories of Ratios with the help of suitable example. Explain the concept of working capital. Discuss the working capital management strategies. Elaborate Rev..
What is the TQM approach to EI and how does it differ from other approaches? Discuss Deming's influence on this approach.
Based on the organization chart described in the scenario, how is Ace Products organized? 2. Is Ace likely to be tall or flat? Explain.
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