Develop competitive profile matrix

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Reference no: EM132189523

Develop a Competitive Profile Matrix for Hershey Company Purpose Monitor competitive performances and strategies is a key aspect of an ecternal audit. Y=This exercise is designed to give you practice in evaluating the competetive position of organizations in a given industry and assimilating that information in a CPM. Instructions Step 1. Turn back to the cohesive case and reveiw the section on competition(p.30-33). Also view on-line resourses that compare hershey with Mars and Nestile. 2. prepare a CPM that includes Hershey, mars, and nestle 3. Turn in your CPM for a classwork.

Reference no: EM132189523

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