Develop companys branding-pricing and distribution strategy

Assignment Help Marketing Management
Reference no: EM13834169

Conclude your marketing plan, you will describe the companys, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.

Write 5 pages paper in which you:

1. Develop the companys branding, pricing, and distribution strategy.

2. Provide the following marketing strategy information:

a. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.

b. Develop the differentiation strategy in relation to the closest competitor.

c. Establish whether the company's intention is to be a leader or follower within the industry.

d. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company's marketing strategy.

e. Discuss the marketing research tools that you used in your marketing strategy.

3. Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.

4. Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.

5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.

6. Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.

7. Assess the potential for your company's overall performance in relation to the marketing plan objectives.

8. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy.

9. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Develop strategies to assess performance and achieve marketing goals.
  • Develop pricing strategies and distribution channels for products.
  • Analyze integrated marketing communications and its relationship to advertising strategy.
  • Evaluate marketing research tools involved in the marketing process.
  • Use technology and information resources to research issues in marketing management.
  • Write clearly and concisely about marketing management using proper writing mechanics

Reference no: EM13834169

Questions Cloud

What minimum constant acceleration does the aircraft require : What minimum constant acceleration does the aircraft require
Identify all relevant assessment dimensions : Identify all relevant assessment dimensions, briefly outline their purpose and importance, and provide an assessment of your model in terms of the identified diagnostic measures
What is the cost of goods manufactured for january : The following account balances at the beginning of January were selected from the general ledger of Ocean City Manufacturing Company: What is the cost of goods manufactured for January? Show your work for full credit.
Develop companys branding-pricing and distribution strategy : Provide the following marketing strategy information - Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
Calculate dhrxn for the combustion of octane : Calculate ΔHrxn for the combustion of octane by using enthalpies of formation from Appendix IIB in the textbook. The standart enthalpy of formation of C8H18 is -250 kJ/mol.
Rate of reaction : What is the order with respect to each reactant and the overall order? b. What is the rate constant?  c. What is the complete rate law for this reaction? d. Most reactions exhibit different rates for the individual reactants and products based on sto..
Describe contemporary organisational structures : Describe contemporary organisational structures. Explain contemporary people management practices. Outline marketing practices. Explain financial practices.
Economic circular flow and physical-monetary transactions : Please describe the actions of the economic actors in the economic circular flow diagram and the physical and monetary transactions that occur in each market of circular flow diagram. What is the circular flow diagram describing?

Reviews

Write a Review

Marketing Management Questions & Answers

  Define vital information about strategic internet marketing

Explain Important information about Strategic Internet Marketing and Outline a strategy using the adapter categories to speed the adoption of an innovation such as handheld wireless internet

  Build the marketing plan sections for the product

Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created

  Identify any considerations you will need to employ to build

Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. Identify any considerations you will need to employ to build and maintain the brand and customer loyalty

  Bringing a new kind of hamburger to its stores

Suppose McDonald's® was considering bringing a new kind of hamburger to its stores.

  Case-conflict management effectiveness

Keep in mind that there is usually more than one effective approach to resolving the conflict. A case is a conflict resolution-solving situation, and conflict management effectiveness often depends upon seeing different possible solutions

  Positioning of a retail business

Positioning Of A Retail Business

  Explain newly appointed president of the local chamber

Explain Newly appointed President of the local Chamber of Commerce and to give business leaders an idea of what the economy may look like based on recent history and expected future conditions

  Types of markets recognized by economists

Name and describe the four types of markets recognized by economists and discuss the pricing challenges posed by each.

  Marketing proposal for a healthcare company

My group should develop comprehensive marketing proposal for a healthcare company

  Explain seo and website optimizations and ranking

Explain SEO and Website Optimizations and Ranking and One of the interesting things that factor into getting a site ranked is the age of the site

  Effects of advertising presentation

Effects of Advertising Presentation

  Explain differentiate between ebusiness and ecommerce

Explain Why would we even care to differentiate between ebusiness and ecommerce

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd