Reference no: EM131994434
Business Proposal and Oral Presentation-Social Media Plan
Objectives
For the purpose of this assignment, you are the chief information officer for the Stone Goose Company. This is your big chance to be the principle change agent in the Stone Goose Company and to propose a new social media policy to executive management.
Currently, your company does not use social media for communication or marketing. You have noticed that the employees, however, are quite fond of social media.
You may use your creative imagination to determine the type of business in which Stone Goose Company is involved. Brainstorm and propose ideas that will help the business improve operational efficiencies, save money, increase revenue or market share, improve guest satisfaction, increase social responsibility, and enhance brand image.
Expect resistance and garner enough evidence to persuade your audience to implement your ideas. You will need to include external research to support your claims.
Week 4's Oral Presentation should convince Stone Goose Company's executive management that it needs a social media policy and that you should be given this assignment. Week 7's Business Proposal should present the key items that need to be included in the social media policy, and why.
Assignments such as this help you to develop business-oriented communication skills and give you the opportunity to practice developing an integrated business strategy for this fictional company.
This activity will make the course come alive through the application of the principles from the textbook, course materials, and discussions.
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