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Develop brand strategy for hybrid car

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Reference no: EM133170941

Discussion

Develop a brand strategy for a hybrid car. To come up with a strategy, answer the following questions:

1. How will it be positioned relative to other plug-in hybrids currently under development or in the marketplace?

2. How will it be launched in the selected target market?

3. Describe what activities will be conducted to build the image of the brand.

Reference no: EM133170941

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