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A marketing team presents a children's cereal brand manager with the “Less Sugar” ad campaign for three of her brands. Large print and dynamic type on the package exclaiming “75% LESS SUGAR” will catch the parent’s eye and increase sales. Concerned about their children’s weight gain, parents will purchase the cereal. The carbohydrate content of the less sugar product, however, is the same as the high sugar version, at best only10 fewer calories per bowl, so it offers no weight loss advantage. The brand manager’s immediate reaction is “This marketing campaign is unethical.” How can she be so sure of her judgment?
Develop an argument in which you take a position on this ad campaign (ethical/unethical), and support your position using concepts learned in class.
How has technology changed how candidates apply for jobs? What are the pros and cons with recruitment technology?
The demand for airline travel is quite sensitive to price. Typically, there is an inverse relationship between demand and price; when price decreases, demand increases and vice versa. One major airline has found that when the price (P) for a round tr..
Some observers say that maquiladoras allow U.S. companies to shift their unskilled jobs across the border while preserving the jobs of their skilled and knowledgeable workers in the United States.
MacPack Products orders materials from its suppliers 26 times per year, at a re-ordering cost of $350 (per order). The company's average inventory is valued at $400,000.
Motivation is an important topic in international human resource management, as many MNC managers assume they can motivate their overseas personnel with same approaches which are used in home Nation."
the Windy 2000. Units sold 1,217 Sale price each $1,700 Total labor hours 46,672 Wage rate $12/hour Total materials $60,000 Total energy $4,000 Calculate the productivity in sales revenue/labor expense?
In detail, explain how and why the functional areas of both marketing and management are important to the four phases of strategic management (thinking, planning, implementation, and feedback.)
When the value of a loyal consumer (VLC) market segment is high, should these consumers the given premium goods also services for premium price.
Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
What personality types should leaders recruit among organizational members?
Explain why IT is both a business pressure and an enabler of response activities that counter business pressures?
Develop risk profile and cumulative risk profile for each strategy. Indicate which strategy dominate the others and explain why. Indicate type of the dominance
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