Reference no: EM132268610

Project: Develop a marketing plan

Performance objective

The candidate will demonstrate the skills and knowledge required to research, develop and present a marketing plan for an organisation of their choice

Assessment description

This assessment consists ofdeveloping a marketing plan for an organisation of your choice (as discussed with your assessor) or using your college as your business. You are required to devise, document and present a marketing plan detailing approaches and the marketing mix to achieve organisational marketing objectives.

Procedure
In this assessment task you are required to complete the following:
(a) Determine marketing strategies
(b) Plan marketing tactics
(c) Prepare and present marketing plan

The details are outline below in the specifications.

Specifications
This project requires you to:
(a) Determine your marketing strategies, ensuring you:
• Evaluating available marketing opportunities
• Evaluating risks and returns
• Addressing strengths and opportunities within the organisation's projected capabilities and resources
• Develop strategies to increase resources or expertise for gaps between current capability and marketing objectives
• Justifying your marketing strategies
• Ensuring strategies align with organisation's strategic direction
• Developing a marketing performance review strategy that incorporates appropriate marketing metrics to review of organisational performance against marketing objectives

(b) Plan your marketing tactics, ensuring you:
• Detail tactics to implement each marketing strategy in terms of:
– scheduling,
– costing,
– accountabilities and
– persons responsible
• Identify coordination and monitoring mechanisms for scheduled activities
• Ensure all tactics are achievable within organisation's projected capabilities and budget
• Ensure all tactics meet legal and ethical requirements
• Ensure all tactics provide for ongoing review of performance against objectives and budgets, and allow marketing targets to be adjusted if necessary

(c) Prepare and present your marketing plan (to your group), making sure that you:
• Ensure the marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix
• Ensure the marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics
• Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe

Your assessor will be looking for your ability to:
• devise, document and present a marketing plan including:
– evaluation of marketing opportunity options
– marketing strategies that utilise existing strengths and opportunities and develop resources and expertise as needed to meet objectives
– marketing tactics that are legal, ethical, achievable and can be reviewed
– costs, scheduling, responsibilities and accountabilities for tactics
– strategic use of marketing approaches and marketing mix
– rationale for objectives and chosen strategies and tactics
• adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation.

Report: Develop and implement diversity policy

Performance objective

The candidate will demonstrate the ability toresearch diversity and its importance to organisational activity and to draft, plan and implement diversity policy.

Assessment description
This assessment consists of two parts - Part A and Part B. In response to the given specification and instructions, candidate will conduct a research to develop diversity policy and prepare it for implementation. You may consult with your trainer/assessor if any additional support and guidance is required.

Procedure
1. Read the instructions provided in both Part A and Part B.
2. Conduct research to prepare the diversity policy for your organisation as instructed.
3. Develop, document and submit the documented diversity policy.
4. There is no particular format for your report. However, you are expected to cover all the given points in your report.
5. Submit all documents required in the specifications below to your assessor. Ensure you keep a copy of all work submitted for your records.

Specifications
You must:
• meet with your assessor to clarify any confusion
• submit the diversity policy that you have developed
Your assessor will be looking for your ability to:
• analyse information about diversity from a range of internal and external sources to identify:
– existing practices
– potential benefits of diversity and the fit with business objectives
• develop a comprehensive diversity policy with details of an implementation strategy and how the policy will be monitored and reviewed
• implement, evaluate and change the diversity policy based on recommendations for improvement
• consult with relevant stakeholders during development, implementation and review of the diversity policy and procedures.

Adjustment for distance-based learners
• No variation of the task is required.
• Documentation can be submitted electronically or posted in the mail.

Part 1:
You work for an organisation that has only been operating for a relatively short time.

At start-up there were only five employees. Over the last 12 months business has rapidly increased and the company has taken on another 27 employees.

With the increase in employees the need for a human resource function was identified and you were recruited and selected for the position. Part of your role will involve developing the policies and procedures that will be required in the organisation and that will help to ensure compliance with relevant legislation.

Although the workforce appears to be sufficiently diverse you believe that it is important to develop a specific diversity policy.

In order to do this, you will have to conduct the research that will enable you to develop policy and prepare it for implementation.
In a report format, paper explain:
– what research you will conduct
– the sources of information you will access
– how the information collected as a result of the research will contribute to policy development
– who will be involved in the research and in the policy development process
– the procedures you will follow to develop and to implement the policy
– how will you justify, to senior management, the need for a diversity policy?

Part B:

Develop, document and submit the developed diversity policy. The policy should be suitable for implementation into any business organisation. Make sure that it is comprehensive, clear and contains no spelling or grammatical errors.

Briefly answer these questions:
1. Does the policy support compliance with relevant legislation? Explain how.
2. Have you incorporated feedback and suggestions from stakeholders into the final draft? If so, what did you need to incorporate?
3. Are there relationships or links between the intended diversity policy and other policies?
4. How will the policy support applicable legislation?
5. What are the anticipated outcomes of the policy?
6. Are there likely to be any unintended outcomes and if any are identified what will you do about them?
7. Who will be involved in developing action plans?
8. What methods might be used to inform stakeholders about the policy-during development and when it is ready for implementation?
9. What procedures will be followed to implement the policy?
10. What will you do if problems or issues are encountered?
11. How will you measure the impact of the policy?
12. How will compliance with and acceptance of the policy be measured?
13. How will you measure the success of the implementation?
14. Will you consult with stakeholders during the implementation process and if so, why?

Attachment:- Assessment Tasks.zip