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Develop and foster the processes

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Reference no: EM132924236

BIZ301 Organizational Creativity and Innovation - Torrens University Australia

Assessment - Case Study Analysis

Learning Outcome 1: Differentiate between the processes of creativity, innovation, and entrepreneurship.
Learning Outcome 2: Identify organizations that develop and foster the processes, practices, and attributes for creativity and innovation.
Learning Outcome 3: Explain the implications for organizational strategy, when developing a culture of creativity and/or innovation.

Task Summary
• To develop an understanding of how innovations are conducted in organizations.
• Understand the process and methodology of bringing innovative products and solutions to the market.
• Develop an understanding of how customers play an important role in the development of innovative market-based solutions.
• The assessment will prepare you to be able to develop valuable skills towards the group venture plan (Assessment 2).
• To demonstrate your understanding of the theories from the subject modules as applied to the case study.

Context
Innovation and creativity are growing in importance in a very competitive business world. Organizations use various innovative methods and techniques to ensure competitive advantage within their industry and to meet their customers' needs.

This assessment will encourage students to explore the methods and approaches undertaken by a leading organization. The aim of this assessment is to discuss and apply theoretical concepts mainly from modules 1 and 2 of the subject towards evaluating the success of a chosen organization.

Students are to select from ONE of the following organizations to research and apply the theory from the modules towards evaluating the role of organizational creativity and innovation in the organization's success.

Task Instructions

Students will review and analyze the chosen organization with theoretical models from the modules and produce a 1200-word report that responds to the following four questions:

1. For the organization's approach to innovation, identify and discuss their approach to creative destruction.

2. To help identify the customers' needs, what innovative approach has the organization used and how did it help them from a competitive perspective?

3. How has convergence innovation contributed to the organization's success, and what experience innovation has been created?

4. What mind-set has the innovator set for the organisation, and to what extend is he / she a Change Agent??
Your report should include a Cover Page, Executive Summary, Table of Contents, Introduction, Discussion (with the 4 questions above), Conclusion and References.

Attachment:- Case Study Analysis.rar

Reference no: EM132924236

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