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Develop and deliver a better value to a brand

Assignment Help Marketing Management
Reference no: EM131794748

Assessment task:

The assessment task 1 (presentation) is a plan of activities for assessment task 2 (report).

In the assessment task 1 (presentation), each team/individual needs to present: how you can develop and deliver a better value to a brand. Pleasechoose a brand from one of the following product or service categories.

a) An engineering consultancy service at a local town/city,

b) A beachfront motel at a local town/city,

c) A home delivery service at a local town/city, or

d) A socially innovative product for a local town/city/community.

Assessment instructions:

- Prepare your PowerPoint presentation with 10 slides (maximum). Each team will have up to 15 minutes (maximum) to present their task.

- For face-to-face/metro-campus students: you need to form a team of three (03) members (maximum) between week 1 and week 4. All in-class presentations will take place in weeks 5, 6 and 7. Your local campus lecturer/tutor will help you in forming a team and scheduling your presentation task in a timely manner. You will receive some brief feedback from your campus lecturer/tutor immediately after your presentation. Your campus lecturer/tutor is responsible to mark your assessment tasks; however, the marked tasks could be moderated by the unit coordinator. It is expected that each team member contributes to the task equally. You will also need to upload the task on the Moodle site by week 7.

- For distance, online or flex students: you can either submit your assessment task individually or team up with one or more distance, online or flex students. You can use Moodle's social/discussion forum to find other team members. You need to have a voiceover in your PowerPoint slides. For hints on how to convert a PowerPoint slide to a presentation with voiceover, please view the links below. Adding a voiceover to PowerPoint presentations in 5 easy steps:

You can also watch some YouTube videos. Please upload the task on the Moodle site by week 7. Your unit coordinator will provide you some brief feedback and mark your task.

- Any assessment with a ‘Turnitin' score of more than 20% will be checked by the marker for plagiarism although it may not necessarily mean that you have plagiarised. If we find a substantial matching rate in the ‘Turnitin' report, your task will be forwarded to an appropriate office/authority for necessary actions.

- Please ensure that your presentation includes relevant marketing concepts, theories, tools, and models discussed in the unit until week

Verified Expert

The solution is about developing and delivering the better value to a brand. In this, I have chosen a local company doing home delivery service: Big Basket. Big Basket is a local Indian company who is into online grocery retailer providing all variants of grocery at door Step. The solution discusses the company brief, its competitors, target market, current value and market position. Total references mentioned are 15 references.

Reference no: EM131794748

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Reviews

len1794748

1/3/2018 7:13:49 AM

• Research methods – (5 marks) – includes a brief outline of the tools, resources, and techniques that will be used to identify, gather and analyse data/information about target markets, customer values, brand’s current and offered value, and competitors’ value propositions. • Current value analysis – (5 marks) – includes a design about how you willdescribe and explain customers’ perceived value of a chosen product, service or brand, and how competitors meet those values. Based on current theories, you also need to demonstrate how you will position your brand’s values as compared to customers’ perceived values and competitors’ values. • Conclusion and references – (3 marks) – includes a summary of the presentation, and a list of at least 15 citations and references of some published academic and research papers, textbooks and authentic Web sources.

len1794748

1/3/2018 7:13:45 AM

we need it tomorrow and of the day thanks • Title slide – (2 marks) – includes students’ names, ID numbers, unit code and name, campus, term and year, the title of the assessment task, and names of the unit coordinator, lecturer, and tutor. • Background – (5 marks) – includes an aim of this assessment, a brief explanation about a product, service or brand chosen, and its competitors. A brief outline of target markets, current value and its position in the market, and justification for proposing a better value should also be included in this section.

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