Develop and apply knowledge of communications industry

Assignment Help Marketing Management

Reference no: EM133744826

Develop and apply knowledge of communications industry

Question 1
Answer the questions that follow about employment in the communications industry.

a. Identify at least three employment opportunities currently available in the communications industry.
b. Access the Fair Work Act 2009 from the link below:
Fair Work Act 2009
Outline at least three employment obligations from the Fair Work Act that organisations in the communications industry must follow.

Outline all of the following information about the clients of Bounce Fitness:
Geographic factors
Demographic factors
Behavioural factors

b. Identify the three main competitors for Bounce Fitness.
c. Outline all demographic changes affecting Bounce Fitness.
d. Identify the three market needs that Bounce Fitness is aiming to address.
e. Identify the two significant market trends in the fitness industry in the last five years.

Question 3

Access Bounce Fitness' Marketing Policies and Procedures from the link below:
Marketing Policies and Procedures
Answer the questions below about Bounce Fitness' marketing structure.

a. Outline all individuals involved in the development and approval of marketing materials.
b. Outline the procedures for developing marketing materials.

Question 4
Access Bounce Fitness' Business Plan from the link below:
Bounce Business Plan
Answer the questions below about Bounce Fitness' business plan.

a. Briefly describe Bounce Fitness' strategy for advertising in lifestyle magazines.
b. Outline the financial goals of each Bounce Fitness centre for the coming year.

Question 5
Identify at least two of each of the following:
Current digital communications technologies
Technologies refer to software and programs that allow for communication to occur between individuals or groups.
Current digital communications platforms
Platforms refer to digital spaces and applications that allow individuals and groups to conduct communication using established technology.
Current digital communications devices
Devices refer to hardware or equipment that allow for access to digital communications platforms to conduct communication.

a. Digital Communications Technologies
b. Digital Communications Platforms
c. Digital Communications Devices

Question 6
a. Identify the three guiding principles of marketing communications.
b. Identify at least two best practices in marketing communications.

Question 7
Complete the table. For each media strategy outlined below, identify at least one:
Principle for using the strategy
Best practice for using the strategy
a. Using chatbots for routine communications
b. Facilitating cross-channel marketing for promotion and communication

Task 1: Research the Communications Industry

This task will require you to conduct research on the communications industry. Results of your research will be used to develop the communications industry report in Workplace Project Task 3.
Use your workplace/organisation's template to complete this task, or use the Research Report
To complete this task, you must:
Identify and access at least three sources with information on the communications industry.
At least two of the sources identified must be sources from outside your workplace/organisation.

Research information on each of the following:
Structure of the communications industry
At least two sectors in the communications industry
At least two associations relevant to the communications industry
At least two networks relevant to the communications industry
Societal role of the communications industry
At least two key stakeholders in the communications industry
At least two new communications technologies and their impact on the industry
At least two alternative communications technologies and their impact on the industry
At least two trends currently affecting the communications industry
At least two issues currently affecting the communications industry

Review Workplace Project Task 1 - Assessor's Checklist before starting this task. This form outlines the following:
Resources you are required to access to complete the task.

Task 2: Identify Communications Industry Report Requirements

This task will require you to consult with at least two relevant personnel to identify requirements that must be addressed by the communications industry report to be developed in Workplace Project Task 3.

To complete this task, you must:
Consult with at least two relevant personnel to identify the following information:
At least one objective of the communications industry report
Required structure for the communications industry report
At least two resources required to complete the communications industry report
Other requirements of the communications industry report
Encourage positive relationships and maintain open communication with relevant personnel

This form outlines the following:
Resources you are required to access to complete the task.
All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Submit evidence of consultation with at least two relevant personnel on the requirements of the communications industry report.

Task 3: Communications Industry Report
Communications Industry Report template provided at the Bounce Fitness site.
To complete this task, you must:
Review the following information:
Result of research and analysis recorded in the research report completed in
Workplace Project Task 1
Requirements for developing the communications industry report identified during consultation with relevant personnel in Workplace Project

Task 2
Workplace documentation with information on the following:
Applicable organisational policies and procedures for using research to create the communications industry report
Organisational policies and procedures must relate to at least one of the following:
Branding
Social media
Templates
Procedures for the ongoing monitoring of the communications industry
Legislation and regulations relevant to the communications industry applicable to your workplace/organisation

Develop the communications industry report The communications industry report must:
Include organised information from the research report completed in Workplace Project Task 1
This involves presenting information in the communications industry report based on relevance and importance.
Include criteria for assessing the communications industry report
Outlines procedures for the ongoing monitoring of the communications industry
Uses suitable format and grammatical structures to create a cohesive document
Uses clear, logical language suitable to the audience and purpose

Review Workplace Project Task 3 - Assessor's Checklist before starting this task. This form outlines the following:
Resources you are required to access to complete the task.
All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Review the template you will use to complete this task. If you are using a template from your workplace/organisation, discuss with your assessor to ensure that the template covers all requirements that apply to this task. Otherwise, use the Communications Industry Report template provided at the Bounce Fitness site.
Submit the completed communications industry report. Include any supplementary documents/sources used to create the communications industry report, such as:
Workplace documentation with applicable organisational policies and procedures for using research to create the communications industry report and the ongoing monitoring of the communications industry
Sources of information on applicable legislative and regulatory responsibilities applicable to reporting on research into the communications industry

Task 4: Seek Feedback on Communications Industry Report

This task will require you to seek and incorporate feedback on the communications industry report developed in Workplace Project Task 3 from at least two relevant personnel.
Relevant personnel refer to
To complete this task, you must:
Review the communications industry report developed in Workplace Project Task 3.
Share the communications industry report to at least two relevant personnel.
Seek feedback on the communications industry report from at least two relevant personnel.
Feedback must include at least one recommended change to the communications industry report.
Encourage positive relationships and maintain open communication with relevant personnel
Update the communications industry report based on feedback gathered from at least two relevant personnel.

Task 5: Conduct Ongoing Monitoring of Communications Industry

To complete this task, you must:
Implement procedures for the ongoing monitoring of the communications industry outlined in the communications industry report
This must correspond to the procedures outlined in the amended communications industry report from Workplace Project Task 4.
Update information in the communications industry report based on the results of your monitoring.

Reference no: EM133744826

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