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Develop an internet of things ecosystem

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Assignment:

In order to make its product strategy of Xiaomi better

  • Explain what product categories and tiers (e.g. what level of a smartphone) Xiaomi should pursue.
  • Determine whether Xiaomi should stay focused on smartphones, continue to expand its product portfolio, develop an IoT (Internet of Things) ecosystem, or some other option that is identified
  • look at each product option as an individual decision with your summary for that product stating if it should be pursued or not.

In order to make pricing strategy of Xiaomi Better

  • outline the firm's pricing strategy.
  • should they be priced relative to their competitors and current strategy (e.g. higher, same or lower)?
  • Do different offerings as identified in your pricing strategy require different approaches to pricing?

Reference no: EM133223372

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