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Develop an integrated marketing communication plan

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Reference no: EM132475058

This Question base on Coca-Cola Company

Task 1. Develop an integrated Marketing Communication Plan for a 6 month period for Coca-Cola Company. (The 6 month should be from March 2020 to August 2020)

a). Marketing audit for Coca-Cola brand with particular focus on the communications activities of your brand

b). Identification of the target market for Coca-Cola

c). 3 objectives for the campaign and an objective for each marketing communication tool for Coca-Cola

d). details of the strategy and content of the activities for each marketing communications element.

e). Indication of how the marketing communication elements will work together to form an integrated Marketing Communication strategy for Coca-Cola Company

f). Marketing communication budget. This will be in the form of a Gantt chart indicating when all the activities will take place and the costs of each item.

Task 2. Analysis of the current advertising of the organization. Reflection on the extent to which their advertising is standardized or adapted to meet local market conditions. In Coca-Cola Company

Reference no: EM132475058

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