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Develop an information wireframe for the nespresso website

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Reference no: EM134041617 , Length: 1 pages

Assignment:

Overview:

Nespresso competes in the coffee capsules subcategory of the coffee industry. The coffee capsules market consists of brands selling coffee capsules products and related services that are used to prepare instant coffee that make the process of coffee making very convenient in locations such as restaurants, bars, homes, and corporate offices. The coffee capsules come in various flavors and can be used with or without the presence of a coffee machine. Nespresso has revolutionized the coffee industry and more specifically the coffee-drinking experience. Nespresso seems to capture the hearts of their consumers through a luxurious experience, superior taste, and convenience.

Your challenge is to look critically at the website and develop a website outline, information architecture and wire frame that will effectively connect with visitors.

Website Link:

PART 1: Website outline

Develop a one-page strategic outline that provides:

1. A summary of the problem and your thoughts on what Nespresso needs to do with their website. Make sure that you can rationalize your ideas. Remember to ask yourself important questions to support your research, but use facts and data to provide recommendations

2. A succinct outline of the visitors served by the website backed up with evidence.

Think about where you are going to go to learn more about who is being served by Nespresso

3. Based on your strategic approach, identify one main objective for the website.

What is the primary call to action?

PART 2: Information Architecture, Wireframe

Using your website outline as a reference, develop an information architecture and wireframe for the Nespresso website.

Think about your visitors and the primary objective for the website.

Information architecture (IA) MUST:

? Show organization of the website mapped against the website objectives

? IA MUST be presented on one slide/page Wireframe MUST:

? Include both mobile and desktop device wireframes

? SUCCINCTLY describe each component on homepage - whether each designated area is text, image or action (Above the fold only).

Reference no: EM134041617

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