Reference no: EM13663945

To develop an effective advertising and promotional campaign, a firm must select the right source to deliver a compelling message. Many firms spend huge sums of money for a specific person to endorse their product or service. Find an ad that features a celebrity spokesperson. Write a 1-2 page paper that describes the attributes the celebrity demonstrates, how this relates to the product or service, who the target audience is for the product, and whether or not you believe the celebrity is the best ambassador for the produce or service. Finish your paper by suggesting 2 alternative celebrities that would be a good fit for the ad. Include a copy of the ad featuring the celebrity or a link with your paper. Refer to chapter 6 in the textbook to read more about Source Factors and Choosing a Celebrity Endorser.