Develop an E-Business plan for an existing organisation

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Reference no: EM133050597 , Length: word count:3500

Assessment: E-Business plan - Report and presentation

For this assignment, you will be working in groups to develop an E-Business plan for an existing organisation of your choice. Your submission will be in two parts:

a report
a group presentation.

Assessment details
Working in groups of 3-5 members, this assignment requires your group to apply the learning from Modules 1-10 in the development of an E-Business plan for an existing organisation of your choice. You may choose any organisation to work on for this assessment, however, you must ensure that you have access to the information required to develop an E-Business plan. Please consult with your Lecturer about the appropriateness of this choice.

Step 1: Form your group
Your lecturer will have assigned you to a group by Week 5.

Step 2: Choose your organisation
As a group, select the organisation for which you will develop an E-Business plan.

Step 3: Develop your report
Create the report, using the following structure:

Introduction - explain what your plan is all about.
Background - provide a brief summary of the new/improved E-Business initiative/the product or service/the organisation.
Analysis - include an outline of:
industry, market (buyers) and competitors (2 or 3)
positioning, value proposition, key segments.
E-Business model- the current model and what is being proposed.
Action plans and recommendations for:
technology infrastructure - examples for hardware/software/SaaS
security/payments systems/customer service/logistics
digital marketing/websites/mobile/social media/SEM-SEO
Conclusion
References (use the Harvard referencing method)
Appendix

Step 4: Create your presentation.
It should be an 8-10 minute narrated PowerPoint presentation with a voice-over and a maximum of ten (10) slides.

Reference no: EM133050597

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