Develop an appropriate marketing mix

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Reference no: EM131728156

TASK

You are required to write a WRITI- Coursework of 3000 words on the case below:

An electronics company engaged in the sale of products. The top management wants to improve the performance and profitability of the company.

As a Marketing Manager of the company, you are directed to transform this vision of the top management. You perceived that this vision can be attained through possible growth opportunities like new product development, product innovation, new market creation and diversification. To prepare an elaborate report, consider the points below that are relevant in your report.

You have to

1. Write the introduction; explain the nature of the operation and product portfolio of the chosen electronics company.

2. Evaluate the internal and external environment of the 'company using PESTLE and SWOT Analysis.

3. Describe the market situation, market segment and market share of the company in the electronics industry.

4. Using the Ansoff's Matrix, determine which growth opportunities are most viable and appropriate for the company.

5. Conduct segmentation and identify the target market for effective positioning of the products based on the growth opportunities previously selected.

6. Develop an appropriate marketing mix for the proper positioning of the company to its prospective customers and market niche.

Coursework assesses the following module learning outcomes:
- Utilise a range of tools and techniques to analyse and evaluate markets, market opportunities and market segments.
- Use market and financial data to set and monitor marketing objectives and prices.
- Develop tactical level marketing plans which define marketing mixes appropriate to the marketplace, target group and market conditions.
- Demonstrate understanding of the need for maintaining quality and customer focus and for innovation in order to build and maintain competitive advantage.

Verified Expert

The report has significantly portrayed the aspects of marketing of Thuraya Telecom it is necessary for the company to extend their market with the help of new product innovation as well as old product development. They will also have to diversify their markets in order to be successful in the market as there are many combines in the market which provides the same kind of services to the customers.

Reference no: EM131728156

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Reviews

inf1728156

4/3/2018 5:49:00 AM

Hello I have recived my marks and happy to tell you that its very good. Thanks for good work expertsmind group and you have best customer response. I am writing to express my gratitude for all the help that the expert put into the paper. Definitely 5 stars. Clear awesome work

inf1728156

1/3/2018 4:45:18 AM

Hi you can go for Thuraya Telecom or AlGhandi Electronics also don't forget to add citation , need similarity more than 0% Please find the reference material for this assignment 26138167_158261769-8ABE-48D5-A32D-93B0D10A84BE.jpeg 26138167_2A499D714-73DB-420D-91E2-185F38BAC910.jpeg 26138167_35780623E-47AD-456C-8995-ACCD812459BD.jpeg 26138157_1IMG 6046.JPG 26138157_2IMG 6047.JPG 26138157_3IMG 6048.JPG My teacher need similarity to be more than 0% and less than 10%

len1728156

11/18/2017 2:03:27 AM

E 35.39% An answer that fails to demonstrate any appreciable understanding of the basic issues of the question. Relevant factual knowledge and/or factual awareness of theoretical issues, if present at all, are very poor and limited. Many significant errors and omissions are apparent. Much or all of the answer is irrelevant to answering the particular question. Poorly organised. F <35% Attempts an answer, but relevant factual knowledge and/or awareness of the theoretical issues is very poor. Only superficial points are made. The answer is so short or irrelevant that only a few marks are justified. For example, one or two points made which show only some peripheral awareness of possibly relevant issues.

len1728156

11/18/2017 2:03:17 AM

C 50.59% 2.2 class An answer that demonstrates an understanding of the basic issues in the question. There is a basis of factual knowledge and/or/ relevant theoretical issues. Although some errors and omissions may be apparent, most issues are dealt with clearly and accurately. The majority of issues have been dealt with at a level available through course material. The answer shows planning in its construction, with a clear train of thought or development of argument present. Average competent performance will be presented.

len1728156

11/18/2017 2:03:11 AM

A 70%+ 1st class An answer that demonstrates an excellent understanding of the question and of the complex issues involved. There is a sound basis of relevant factual knowledge and/or theoretical issues included. Most of the important issues as dealt with in a detailed, specific and systematic way. Evidence of creativity, critical analysis and a wide base of referenced material beyond that of the core subject matter are included. No significant omissions or errors in written or oral communication. B 60-69% 2.1 class An answer that demonstrates a clear understanding of the question and grasp of the complexity of the issues involved.The issues involved are dealt with overall in a systematic way. Some of the issues may be limited in critical approach but organised to show a comprehensive understanding.

len1728156

11/18/2017 2:03:05 AM

The coursework will be marked and graded in accordance with the mark allocations shown above. Marks for each assessment criterion will be awarded with reference to the standard Cardiff Metropolitan University marking criteria at levels A to F. All marks are subject to agreement at the Examination Board. Marks for each assessment criterion will be awarded with reference to the standard Cardiff Metropolitan University marking criteria.

len1728156

11/18/2017 2:02:57 AM

If you t research using just the recommended text from the reading list and/or base your WRIT1- Coursework on the lecture material alone you will not gain high marks. If you wish to gain higher marks you will need to engage in further reading using not just textbooks but also articles, and you should read around the topics. You must acknowledge ALL your sources and all work should be correctly referenced using the Harvard system, with a complete reference list at the end of the paper. There is a guide on Blackboard so there are no excuses. You may include appendices; however, they serve only as a point of reference and NOT another way to write more. Please note marks will not be given for appendices. If you wish to include any images and/or relevant theoretical models to assist you in your explanation then do so. Please note that inclusion of any images or models will NOT be attributed any marks.

len1728156

11/18/2017 2:02:49 AM

Before, you decide on an organisation, undertake some research to make sure that there is enough information available to you. The organisation can be from anywhere around the world. However, the organisation you select must be a REAL, tangible organisation and one that is currently in business. You should submit your WRIT1- Coursework to Moodie on or before 22. All material, including charts, diagrams and statistics should be correctly referenced. Marking Criteria: This is a 3000 word WRIT1- Coursework (+ or 10%) please ensure that you do not go over the word count. A minimum of 10 different sources should be given (e.g., textbooks or business reports/websites but not lecture presentation material or general websites). All material, including charts, diagrams and statistics should be referenced using the Harvard system.

len1728156

11/18/2017 2:02:40 AM

B. Other types of coursework/assignments ? Where coursework involves oral presentations, discussions, poster presentations, etc., specific instructions will be provided by your module leader/team. 1 Introduction, background and product portfolio of the company 10 2 Assessment of the business environment (PESTLE, SWOT) based on your chosen organisation 20 ) Analysis and application of Ansoff's matrix V ..1 4 Clear presentation of market segment, target market and product positioning 15 5 Clearly defined marketing plan I marketing mix 20 6 Findings and Conclusion 10 7 Proper structure, Harvard style of referencing and citation (minimum of 10 sources) 10 Total 100

len1728156

11/18/2017 2:02:35 AM

3000 words and references kindly check attached A. Written work ? Student name and identification number must be clearly stated at the top of each page of the work. Where work is to be marked anonymously, only include the student number. ? A signed declaration that the work is your own (apart from otherwise referenced acknowledgements) must be included after the title page of your assignment ? Each page must be numbered. ? Where appropriate, a contents page, a list of tables/figures and a list of abbreviations should precede your work. ? All referencing must adhere to School/Institutional requirements. ? A word count must be stated at the end of your work. ? Your programme, year of study and the relevant module must be included as "footer" on each page. ? Appendices should be kept to the minimum and be of direct relevance to the content of your work. ? All tables and figures must be correctly numbered and labelled. ? Your assignment/coursework should be submitted in one A4 transparent pocket unless it is not appropriate to do so (in which case, specific instructions will be provided by your module leader).

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