Develop an advertising campaining strategy

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A Chennai based soft -drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottles. As advertisiting consultant develop an advertising campaining Strategy.What will be your message,who will be your target market and what will be the ideal media mix ?

Reference no: EM13646118

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