Develop a theoretical interactive marketing campaign

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Reference no: EM133885818

Assignment:

Hypothetical: Coles wants to develop a consumer centred interactive marketing campaign for a zero-plastic initiative. They want to develop a theoretical interactive marketing campaign with an objective of convincing consumers to accept zero plastic packaging in their perishable product lines. but first they need background research and knowledge.

Task: Find the background research knowledge needed to inform the design of the campaign.

1. Start with background research: Gather information on the environmental impact of plastic packaging, consumer attitudes towards sustainability, and existing initiatives or campaigns related to zero plastic packaging in the perishable food industry. This research will help you understand the current landscape and identify opportunities and challenges.

2. Perform market analysis: Analyze the market context for plastic packaging use in perishable products, including statistics on plastic waste generation, recycling rates, and consumer perceptions. Identify key competitors or industry partners and evaluate their approaches to zero plastic initiatives. This analysis will help you identify gaps and differentiate your campaign.

What does the market look like (in what context are we operating?) when it comes to plastic packaging use for perishables?

Note: answer the question in an interactive marketing context and Use references for key factual information.

Reference no: EM133885818

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