Develop a proposed purpose statement for the company

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Reference no: EM133963741

Purpose:

As indicated in the Cohesion Case in Chapter 1, McDonald's has a published mission (Purpose) statement. The purpose of this exercise is to evaluate McDonald's Purpose Statement and to prepare a revised, improved statement.

Instructions:

Step 1. Review the Cohesion Case

Step 2. Critique the existing McDonald's Purpose statement by determining which of the nine desired components and which of the 10 recommended characteristics are not included.

Step 3. Develop a proposed Purpose Statement for the company, one that includes the necessary components and characteristics discussed in this chapter. Get reliable and affordable assignment help today!

Step 4. Recall from the Battle of Cannae discussed in Chapter 1, clear vision and mission statements are the basis for an excellent strategic plan and, thus, can be vital to a company's survival.

Reference no: EM133963741

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