Reference no: EM133417125
Assignment:
You are recently hired as the new CEO of a mid-size American publicly-listed corporation. One of your first tasks is to develop a new strategic plan for your corporation. This strategic plan will be shared with the company's major current long-term investors and potential future investors to display the current state of the corporation and its environment, and to lay out plans to further grow and improve the corporation.
Please provide an internal analysis of Beyond Meat INC.
To write the internal analysis, the following sources are most relevant:
- The company's annual report (10-K filing)
- Morningstar analyst report
- Mergent financial data
The internal analysis should identify the key strengths and weaknesses of the corporation. It should cover a couple of key elements:
- The core resources of the corporation and their exclusivity.
- The key activities of the corporation and their effectiveness.
- The efficiency and effectiveness by which the corporation uses investor capital.
This part presents insights gained from a resource analysis, a value chain analysis, and a financial analysis.
To write a convincing report, it needs to combine 'claims' with 'evidence'. Claims are concluding statements ("high entry barriers limit competition in this industry") whereas evidence is factual information this is based upon ("developing a new aeroplane costs billions of dollars and takes up to ten years of time").