Develop a new online business initiative

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Reference no: EM133985811

Assignment:

Midtown Bistro, a local restaurant, has hired you to help them develop a new online business initiative. The company wants to use social networking activities in its marketing plan and integrate it into its Web site. In one or two paragraphs, identify three benefits that Midtown Bistro might hope to obtain from this initiative and then write one additional paragraph about how it might measure its achievement of each benefit objective.

No matter how a company measures the benefits provided by an online business implementation, it usually tries to measure those benefits in monetary units. Explain why this is a good practice.

Reference no: EM133985811

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