Develop a new international business report

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Reference no: EM133385887

Assignment:

Read the case entitled: "Subway's Franchising Challenges in China" in Cavusgil, S. T., Knight, G. and Riesenberger, J. (2014): International Business - The New Realities, Pearson, p. 456 and prepare a business report for Subway. The case study is also available online.

Your task:

You are part of a new team created by Subway headquarter to develop a new international business report to improve their operations in China, regarding country risks assessment and entry strategies. This report must focus on the following sections:

1. Foreign Market Research

2. Risk Assessment (such as political, legal and cross-cultural risks)

3. Entry strategies (such as exporting, joint venture, FDI, franchising and licensing)

4. Additional challenges and resource requirements (such as HRM and Marketing)

5. Recommendations

Reference no: EM133385887

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