Reference no: EM133767028

For this assignment, the groups of students will practice developing a digital media marketing campaign for University of Maryland Medical Center: Pediatrics. Think about a healthcare organization in your area. Conduct research and find what kind of media marketing campaigns this organization uses to promote its services. Now think about a service you consider would be best promoted using Facebook and targeting the local to the organization customer population. In real life, the organization will use its Facebook page to conduct marketing campaigns. Read about how to build a group on Facebook in Building Group Guide:

However, for the learning purposes, we will use a secret to the public group where you can safely practice and develop your assignment components. The developed campaign is going to be graded and commented by the faculty following the rubric you can see in the left bottom corner of the page when you click on the assignment in the Content area.

In order to help you develop a strong and substantial campaign, each sub-module in this week will require you to prepare an intermediate product that will be submitted for your faculty review and feedback. One submission per group is enough. Please identify the responsible party at the beginning of group communication.

The final campaign must reflect the following points:

Question 1. The HC organization needs to be clearly identified in terms of the type, size, and business structure. Offer a short SWOT filling in the template.

Question 2. Define the product/service you want to promote; the target population and the target market niche.

Question 3. Define your choices for the value proposition are and why you made them

Question 4. Develop a messaging strategy and message drafts you will use for your campaign.

Question 5. Come up with promotion offerings and pull/push strategy to stimulate customers'' interest in your product/service line.

Question 6. Develop the promotional campaign in the secret Facebook group for the final deliverable. List the working link to the Facebook campaign. Use the intermediate submissions with the faculty feedback to improve your final product.

Question 7. Submit Group Reflection on the campaign development process (after you finish Facebook campaign development)

NOTE: Submit all parts in the same report using appropriate subtitles. Make sure to carefully read through the rubric to understand the fine points of the assignment.