User Account

All Pages

Develop a marketing plan for the product

Assignment Help Marketing Management
Reference no: EM13938550

Case Study - A shop in a Westfield Shopping Centre in Sydney

You are now organized as a team of 3 - 4 (maximum) marketing consultants to help design a Marketing Plan for your choice of product in Sydney. However you will need to firstly understand the brand by performing an Environmental analysis (Macro/Micro/Internal environment Analysis) and set up Objectives & Goals (next 12 months), then designing the Marketing Mix (4P's). It is very important that you are able to foresee or predict potential problems you might have with launching the product. As a team, you are required to pitch your marketing plan to venture capitalists. They are looking for a creative, practical and fun marketing plan!

Objective of the Marketing Plan:

Launching a new marketing plan for a product to secure the fund.

Venture capitalists offer a free 1 year lease of shop (400 SQM) in a Westfield Shopping Centre (worth A$1 million) plus A$300,000 marketing expenses for 50% of equity ownership of your project. They will be your audience to evaluate your presentation of project. You are given a choice for a location of shop and a category of business. Not more than one team in each category of business will be allowed. (First come, first serve)

Locations of Westfield Shopping Centre
1. Bondi Junction
2. Burwood
3. Chatswood
4. Hornsby
5. Hurstville
6. Liverpool
7. Miranda
8. Mount Druitt
9. North Rocks
10. Parramatta
11. Penrith
12. Sydney Central Plaza
13. Warringah Mall

Business Categories

1. Fashion
2. Restaurants
3. Food Courts
4. Toys & Hobbies
5. Bags & Luggage
6. Sports & Fitness
7. Shoes
8. Home ware
9. Music
10. Pets
11. Health & Beauty
12. Electronics & Computers
13. Others ( A product should be specified)

As a marketing team, you choose a best potential product for the shop by researching a market/industry, should develop a marketing plan for the product. You need to pitch your plan to the venture capitalists to secure the offer. We will compete with other marketing teams for the offer. Only one plan will be selected for the fund. Any franchise business is not your option for your project.

Reference no: EM13938550

Questions Cloud

Does this mean we have regressed as a society : This means that in comparison to white families African American families economically were doing better during the period of segregation than they are now in 2014. How do you account for this? How can we explain this? Does this mean we have regre..
Acquiring a new database system : The company you work for is looking at acquiring a new database system. The old system is over ten years old and needs to either be archived or updated. Justification of the cost of change has been a hot topic of conversation amongst the Board of Dir..
Program to calculate a shopping bill : Would like you to check and correct this problem. When the program is ran it is supposed to look like this on the screen.
Describe the fall of the communist bloc in eastern europe : Describe the fall of the communist bloc in Eastern Europe and especially in the Soviet Union. What developments of the 1980s contributed to this fall and how?
Develop a marketing plan for the product : You are required to pitch your marketing plan to venture capitalists. They are looking for a creative, practical and fun marketing plan - Case Study - A shop in a Westfield Shopping Centre in Sydney
Beta of firm is likely to be high under what two conditions : The beta of a firm is likely to be high under what two conditions?
Background about supercapacitors : Need 200 words of background about supercapacitors and another 200 about regeneration and another 200 about solar cars. 100 words of aims and objectives from Utilise supercapacitors and regeneration of solar cars and 100 words about the method of ..
What is the cost of equity for the privately held firm : A privately hold corporation wishes to estimate its cost of equity. The firm has a target debt-to-equity ratio of 0.5 and the marginal tax rate is 35%. The yield on 10 year U.S. Treasury securities is 4% and the expected market risk premium is 6%. Wh..
Library and database research on tv audiences : My research group doesn't watch television. They watch downloaded material on their computers. Is this ok? How much further reading and research should I do using the library's resources?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd