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1. Choose an existing hospitality organization in Lane County and develop a marketing plan for them based on their product-service mix, location, and target market. Be sure to define all of these in your plan.
Situation Analysis:
a. Market Summary
b. SWOT Analysis
c. Competition
d. Service Offerings
Regulatory trends occurring in eCommerce - Identify, and explain, two regulatory trends occurring in eCommerce.
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Complete the Marketing Environment Simulation and Summary in MyMarketingLab
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Evaluate the weaknesses of your project at this time. Identify the key assumptions of the proposed project
What are three different practices used by organizations outside of the cosmetic industry that address regulatory issues?
Create a product launch plan to include the following components in plan: roduct identification and Justification for your choice of product
After watching the video (https://www.youtube.com/watch?v=OTpwUUNepZc&feature=player_embedded) and reviewing this week's readings, What are the goals of competitive intelligence
Explain Electronic and Mobile Commerce Steps to Success and when you have read the articles listed in the background material and any other relevant reading you could find
Explain New E-Commerce Unit and A virtual team now has the task of launching a new e-commerce unit
Explain Mobile Computing and explain the differences between fixed computing and mobile computing
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