Develop a marketing plan for an international market

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Reference no: EM133917191

Assessment - International Marketing Plan

Description and Tasks: International Marketing Plan

The purpose of the assessment is to develop a Marketing Plan for an international market where you intend to introduce a selected product from an Australian company. Get expert-level assignment help in any subject.

The plan should use the following content and format: 1. Executive summary

Description and Tasks: International Marketing Plan

The purpose of the assessment is to develop a Marketing Plan for an international market where you intend to introduce a selected product from an Australian company.

The plan should use the following content and format:

1. Executive summary

2. Introduction

3. Rationale for the selected market: analysis of international market environment: 500 words Justify your reasons for selecting an international market by:
• critically discussing your selected country's international marketing environment, and
• finding the specific opportunities and threats that exist for that country. To complete this section satisfactorily, include a discussion on any of the following points where they are appropriate or important for your international market entry strategies:

• Political & legal environment: for example: stability of government policies, forms of governmentpolitical risks of global business(confiscation, expropriation, and domesticotion), economic risks (exchange controls, fowl-content lows, import restrictions price controls political sanctions)

• Geographic environment: forexomple, dimote ond topography, geography, noture ond economic, resources

• Cultural environmentIorexample,culturalsensitivity, culture cultural congruence, linguistic distance, social institutions, cultural values, and cultural borrowing

• Econonmic environment: forexomple, Balance of Payments, employment rote, GOP growth, inflotion, foreign exchange rote, employment rote, consumer purchase index, trade barriers etc

4. Recommended market entry mode:
Based on your market environment analysis foryour country, suggest the appropriate market entry mode. Recommend one or muttiple market entry strategies from the following entry modes:
• Exporting
• Licensing
• Franchising
• Joint Ventures
• Consortia
• Strotegic intemotionol Alliances (SIA)
• Direct Foreign investment

5. Discuss the Standardisation vs Adaptation strategy:

based on your analysis in Sections 3 and 4, suggest and discuss whether any modifications or changes are needed to the any of the tems in the recommended marketing mix for the selected international market:
• product
• price
• placement
• promotion
• people
• process
• physical evidence

6. Conclusion:
The key sections to be included should be written in accordance with the guidelines for report writing.

• Base your report on relevant international m arketing theories from the textbooks and journals.
• Give references (both in-text and reference list) from academic journals supporting your argument.

Reference no: EM133917191

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