Develop a marketing plan for a retail or fashion company

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Reference no: EM133343564

Question: The specific objective of this summative assignment is to assure that students have a sufficient comprehension of: economic, management, marketing, and accounting skills to develop a marketing plan for a retail or fashion company. This project will provide students with the opportunity to integrate and implement theory to practice and demonstrate that they have accomplished the learning outcomes of the Fashion and Retail major in the College of Business and Management.

Please provide the following components for PRADA:

Executive Summary
Industry Analysis
Company Overview
Retail Formats
Online Retailing and multichannel
Competitors-Vertical strategies
Growth strategies

Reference no: EM133343564

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